Work is being added here.
I am currently building the first collection of work for this focused website service. New projects and detailed case studies will be added here as they are completed.
What each case study will contain.
Not a gallery of screenshots. A short, honest account of the thinking behind each project, so you can judge how I work rather than only how things look.
The challenge
The situation the business was in, and the specific problem the website had to solve.
My role
Exactly what I was responsible for on the project, and what I was not.
Key decisions
The choices that shaped the result — what was decided, and the reasoning behind it.
The outcome
What actually changed, described in plain terms rather than invented statistics.
No invented results
Any figures published here will have come from the client. If a project's results were never measured, the case study will say what changed and leave it at that.
Concept work labelled as concept work
If I publish a self-initiated project or a design exploration, it will be labelled as one. Nothing unpaid will be presented as client work.
Real quotes only
Any testimonial here will be a real quote from a real client who agreed to it being published, with their name attached.
Become an early client
Interested in becoming an early client?
Founding client projects are priced lower while I build this portfolio. In return, I ask to show the finished website here as an example. That is the whole arrangement — the work itself gets the same attention either way.
- A lower project price while the first work is being built
- The same scope, process and standard as any later project
- Direct access to me throughout, with no account management layer
- No obligation to provide a quote or testimonial afterwards