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lars assen
Complete Website Package

A professional website that makes your business easier to understand and contact.

I plan, design, build, test and launch clear service-business websites without the drawn-out process, unnecessary complexity or confusing technical language.

What this solves

The problems that bring most people here.

You do not need every one of these to be true. One is usually enough to make a website worth replacing.

The website is out of date

It was built years ago, it no longer matches the work you do now, and you are quietly hoping people do not look at it too closely.

Nobody can tell what you offer

The services are there somewhere, but they are buried, worded inconsistently, or spread across pages in an order that made sense to whoever built it.

It falls apart on a phone

Most people will find you on a phone. If the text is small, the buttons are hard to hit and the menu does not work properly, they leave.

There is no obvious way to get in touch

An email address in the footer is not an enquiry path. People need to know what happens next and be able to start it in one click.

Everything lives on social media

Your profile does a job, but you do not control it, it is hard to search, and it cannot explain your services properly to someone deciding whether to call you.

Replacing it feels like a big job

You have put it off because you are not sure what you need, what it should cost, or how much of your time it will take.

Complete Website Package

One package, one agreed scope, a clear finish line.

Rather than an open-ended hourly arrangement, this is a defined piece of work with a written scope. You know what you are getting, what it costs and when it ends before anything starts.

Founding-client price

NZD $1,500

For the first three suitable projects. The standard package price afterwards will be NZD $2,500.

50% before the project begins, 50% after final approval and before launch. Third-party costs such as hosting and domain registration are separate.

Discuss your website
Detailed inclusions

Everything that is in the package.

Set out in full so there is nothing to discover later.

Planning and structure

  • An initial project discussion to understand your business, your customers and what the website needs to do
  • A written project scope agreed before any design work starts
  • Website planning and a page-by-page structure
  • Navigation and content order planned around the questions your customers actually ask
  • Clear calls to action and an enquiry path mapped from first visit through to getting in touch

Design and build

  • Up to six core pages, designed and built
  • Responsive desktop, tablet and mobile design
  • Website development, with your content organised into a readable, logical order
  • Organisation and light editing of the content you supply, for clarity and consistency
  • Accessible colour contrast, heading structure and keyboard navigation

Getting found and getting in touch

  • A contact or enquiry form that sends straight to your inbox
  • Basic search-engine setup: page titles, descriptions and sitemap
  • Analytics setup so you can see what visitors do
  • Social sharing previews configured for links shared online

Review, launch and handover

  • Two structured revision rounds
  • Pre-launch testing across browsers and devices
  • Domain connection and the site taken live
  • Launch support on the day and immediately after
  • Basic handover guidance, including written notes on the everyday changes you are likely to want to make

Pages a project might use

Up to six core pages are included. This is a typical set rather than a fixed one — not every project needs six, and the exact sitemap is agreed before work begins.

  • Home
  • About
  • Services
  • Individual service pages
  • Frequently asked questions
  • Contact

What I need from you

A website is a shared piece of work. This is the part that has to come from your side, and it is less than most people expect.

  • A rough idea of your services and who they are for — I can help shape the rest
  • Any existing text, photos or logo files you already have
  • One person as the main point of contact for decisions
  • Feedback within a reasonable window at each review stage
  • Access to your domain, or a willingness to set one up
Who this is for

Built for established service businesses.

I work with established service businesses and independent professionals whose current website no longer represents the quality of the service they provide.

Health and wellness professionals

Therapists, nutrition professionals and clinics who need a calm, credible presence and a straightforward way to be contacted.

Physiotherapists and allied health

Practices whose visitors arrive with a specific problem and need to see quickly that it is something you treat.

Personal trainers and fitness studios

People whose enquiries currently come through social media and who want something they actually own.

Massage, bodywork and movement studios

Yoga, Pilates, massage and bodywork businesses where the treatments, the timetable and the first step all need to be obvious.

Coaches and consultants

Independent practitioners who need to explain a service that is easy to describe in person and hard to describe on a page.

Professional-service firms

Small teams whose current site was built quickly years ago and no longer reflects the standard of their work.

Tradespeople and local services

Businesses judged on trust and proximity, where a clear service list and an obvious phone number do most of the work.

Training and education providers

Providers who need courses, dates, prerequisites and the enrolment step set out plainly rather than buried in a PDF.

Creative and specialist independents

Photographers, makers and studios who need their work presented properly rather than compressed into a feed.

I am currently giving particular attention to established health, fitness and wellness businesses in the Wellington region, while continuing to consider suitable service-business projects elsewhere.

This is a good fit when…

  • You run an established service business and sell your time, expertise or craft rather than products
  • You need up to about six core pages, not forty
  • You want one person handling the whole project rather than a team you never meet
  • You can spare a few hours across the project for decisions and feedback
  • You would rather have a clear, well-organised website than an elaborate one
  • You want to understand what you are getting before you commit to it

This is not the right service when…

  • You need an online store, product catalogue or payment processing
  • You need a large custom application or a complex back-end system
  • You are looking for ongoing marketing, advertising or social media management
  • You need someone on call for general IT and technical support
  • You want the cheapest possible website rather than a considered one
Scope

What sits outside the package.

Some things are available as additions, others are separate pieces of work. Both lists are here so you can rule the project in or out without a phone call.

Optional additions

Quoted individually and agreed up front, so the project price stays fixed.

  • Additional pages beyond the core set
  • A simple blog or news section
  • A booking or scheduling integration
  • Multi-location or service-area pages
  • Basic logo and brand tidy-up for businesses without one
  • Photography direction and sourcing guidance
  • Content writing beyond organisation and light editing
  • A further round of post-launch improvements

Not automatically included

Stated plainly rather than buried in a proposal footnote. Anything here can still be discussed and quoted separately.

  • Full branding or logo design
  • Professional photography
  • Extensive copywriting from scratch
  • E-commerce, product catalogues and payment processing
  • Custom applications and complex back-end systems
  • Complex booking systems
  • Membership platforms
  • Unlimited revisions
  • Marketing, advertising and social media management
  • SEO campaigns
  • Guaranteed search rankings
  • Guaranteed enquiries, leads or sales

Work outside the package

Work outside the agreed package is discussed and priced before it begins. Where possible, additional work is quoted at a fixed price, so you can decide whether to proceed before anything is added.

Third-party costs

Hosting, domain registration, premium software or plugin licences, paid stock photography and any paid integrations are paid separately by you, directly to the provider, unless something is explicitly included in writing. You own all of them outright.

How it works

Five steps, and you always know which one you are on.

No long silences, no vague middle stage. Each step has a clear purpose and a clear end.

  1. Discuss

    You tell me about your business, your customers and what is not working now. I tell you honestly whether I am the right person for it. No pressure and no obligation either way.

  2. Plan

    We agree the pages, the structure and the order the information should appear in, and I put the scope in writing. This is the step most websites skip, and it is why so many of them end up confusing.

  3. Build

    I design and build the site, working on real pages rather than static mockups. You see progress as it happens instead of waiting weeks for a reveal.

  4. Review

    You go through it properly and send your notes as one consolidated list. Two structured revision rounds are included, and I will tell you if a request falls outside the scope before I act on it.

  5. Launch

    I run the pre-launch checks, connect your domain and take the site live. Then I walk you through what you have and how to keep it current.

Timeline

Most projects take three to five weeks

Most suitable projects are completed within approximately three to five weeks. That assumes the required content, account access, feedback and decisions are provided without long delays. Projects that need photography, new copy or several decision-makers take longer, and I will say so before we start rather than partway through.

  1. 01Planning, structure and content organisationWeek 1
  2. 02Design and developmentWeeks 2 to 3
  3. 03Review and revisionsWeek 4
  4. 04Final checks, payment, launch and handoverWeeks 4 to 5

I will not commit to an exact launch date before you have provided the content and access the build depends on. Once those are in, the date gets firm quickly.

Revisions

Two structured revision rounds

A revision round is one consolidated list of feedback provided after reviewing the website. Sending it as one list rather than in fragments is what keeps the project moving and the price fixed.

A revision round covers

  • Replacing supplied images
  • Adjusting wording
  • Correcting information
  • Reasonable spacing or layout adjustments
  • Design refinements within the agreed direction

Handled separately

  • New pages or new functionality
  • Replacing the agreed design direction
  • Rewriting all the website copy
  • Major changes to the business or the offer
  • Anything outside the agreed scope
Payment

Half before the work starts, half before it goes live

A 50% initial payment is required before the project begins. The remaining 50% is due following final approval and before the website is launched, transferred or made publicly available.

  1. 50%

    Before the project begins

    Paid once the scope is agreed in writing. This books the project in and is what the planning week starts from.

  2. 50%

    After final approval, before launch

    Paid once you have reviewed the finished website and approved it, and before it is launched or transferred.

Pricing

Founding-client price: NZD $1,500

For the first three suitable projects, I am offering the Complete Website Package at a reduced founding-client price. This lets me refine the delivery process and build the first collection of completed projects while still providing the full agreed package and a clear professional standard.

Standard price afterwards: NZD $2,500

Once the founding-client projects are taken, the same package is NZD $2,500. The founding-client price applies to projects that fit the defined package and scope.

What the price covers

The full package as listed above: planning, written scope, design, build, content organisation, testing, launch and handover, with two structured revision rounds and up to six core pages.

What is billed separately

Hosting, domain registration, premium software or plugin licences, paid stock photography and any paid integrations. These are paid by you directly to the provider, in your own name.

Discuss your website

A fixed price in writing before any work begins.

Optional support after launch

Website Care Plan

NZD $150 per month

Keep your website maintained after launch without having to manage the routine technical work yourself. The exact maintenance responsibilities depend on the website platform and hosting arrangement.

Included

  • Routine platform, theme or plugin updates where applicable
  • Backup checks
  • Basic security and uptime checks
  • Contact-form checks
  • Up to 30 minutes of minor content changes each month
  • Reasonable email support for website-related questions

Not included

  • New pages
  • Redesign work
  • New functionality
  • Copywriting projects
  • SEO campaigns
  • Advertising or marketing
  • Large content changes
  • Hosting, domain and paid licence fees
  • Third-party tools or services unless explicitly agreed

Unused content-editing time does not roll over. Availability and exact responsibilities depend on the platform and hosting setup.

Ask about website care
Questions

Everything people ask before starting.

Do I need all my content ready before we start?

No. Most people do not have it ready, and waiting until you do is the main reason website projects stall. We work out the structure first, which tells you exactly what to write and how much. I will organise and lightly edit what you send, and I can point out the gaps as we go.

How long does the project take?

Most suitable projects take approximately three to five weeks. The timeline depends partly on how quickly the required content, account access, feedback and decisions are provided. The build itself is rarely the slow part. If your project looks likely to take longer, I will tell you before we start rather than partway through.

What is included in the package?

An initial project discussion, a written project scope, website planning and page structure, up to six core pages, responsive desktop, tablet and mobile design, development, your content organised and lightly edited, clear calls to action, a contact or enquiry form, basic search-engine setup, analytics setup, domain connection, pre-launch testing, two structured revision rounds, launch support and basic handover guidance. The full breakdown is on the Website Builds page.

How many pages do I get?

Up to six core pages. A typical set might be home, about, services, one or two individual service pages, frequently asked questions and contact, but the exact sitemap is agreed before work begins. Not every project needs six, and there is no advantage in padding one out to reach the number.

How many revisions are included?

Two structured revision rounds are included. Each round should be provided as one consolidated list of feedback after reviewing the website. That covers things like replacing supplied images, adjusting wording, correcting information and reasonable layout refinements within the agreed design direction.

Do you write the website content?

I organise and lightly edit the content you provide. Extensive copywriting from scratch is not automatically included, but it can be discussed and quoted separately.

Can you improve an existing website instead of replacing it?

Sometimes. If the underlying site is sound and the problems are structural or visual, a focused set of improvements can be the better option. If it is old, slow or built on something awkward to work with, rebuilding is usually cheaper than repeatedly patching it. I will give you a straight answer after looking at what you have.

Can I update the website myself afterwards?

Yes, for the everyday things — text, images, prices, opening hours, adding a service. I set the site up so those changes are straightforward and I walk you through them at handover. Larger structural changes are worth a conversation first.

Are hosting and domain costs included?

No. Hosting, domain registration and any premium software or plugin licences are billed to you directly by those providers, so you own them outright and are never locked in through me. I will recommend options and set everything up, and the ongoing costs are usually modest.

Do you provide ongoing support after launch?

Yes. Launch support and basic handover guidance are included with every project. An optional Website Care Plan is also available for NZD $150 per month where the platform and hosting setup are suitable. It covers routine maintenance checks and up to 30 minutes of minor content changes each month. New pages, redesign work, major functionality and marketing are quoted separately.

Do you only work with health and wellness businesses?

No. I work with established service businesses and independent professionals across several sectors. I am currently giving particular attention to health, fitness and wellness businesses, but I also consider other suitable projects.

Do you work with businesses outside Wellington?

Yes. I am based in the Wellington region and work with clients across New Zealand, and remotely elsewhere. Almost everything happens over video calls, email and shared links, which suits most projects better than travel does. If you are local and would rather meet in person first, that is easy to arrange.

Do you build online stores?

No. Selling products online brings payments, inventory, shipping, tax and ongoing operational work, and that is a different service to the one I am building. If you need a store, I would rather point you elsewhere than take it on badly.

Can you guarantee Google rankings?

No, and anyone who does is guessing. What I can do is build the site so search engines can read it properly: sensible page structure, real headings, fast loading, clear titles and descriptions, a sitemap and mobile-friendly pages. That is the groundwork. Rankings then depend on your market, your competition and time.

Can you guarantee more enquiries or sales?

No. I will not promise a number of enquiries, leads or sales, because the website is one part of your wider business and marketing system. What a clear website does is make your services easier to understand and make getting in touch obvious. What happens after that depends on your offer, your pricing, your market and how you follow up.

What happens after launch?

You get the site live on your own domain and hosting, a walkthrough of how it works, and written notes covering the changes you are likely to want to make. Everything is in your name and your accounts. If you later want to work with someone else, nothing is tied to me.

How much does a website cost?

The Complete Website Package is currently NZD $1,500 for the first three suitable founding-client projects. The standard package price after that will be NZD $2,500. Work outside the defined package is discussed and priced separately before it begins.

Why is the founding-client price lower?

I am offering the first three suitable projects at NZD $1,500 while I refine the delivery process and build the first collection of completed projects for this focused service. The full agreed package, process and professional standard still apply. The standard package price after the founding-client period will be NZD $2,500.

How do payments work?

A 50% initial payment is required before the project begins. The remaining 50% is due following final approval and before the website is launched.

What happens if I need something outside the package?

Anything outside the agreed scope is discussed and priced before work begins. Where possible, additional work is quoted at a fixed price so you can decide whether to proceed before it is added.

What if I need more than six pages?

That is fine — additional pages are quoted individually and agreed up front, so the project price stays fixed. Most service businesses need fewer pages than they expect, and we work that out during planning rather than guessing at the start.

Start a project

Tell me about your website project.

The more you can tell me here, the more useful my first reply will be. If you are not sure about something, leave it blank and say so.

I read every enquiry myself and reply within two working days, including when the answer is that I am not the right fit.

About you

A link to anything you have now, even if it is just a Facebook or Instagram page. Leave blank if you are starting from nothing.

About the project

A few sentences is plenty. Who you help and what you do for them.

For example: explain your services clearly, bring in more enquiries, replace a site that no longer fits, or look credible to people comparing options.

Practicalities

Rough answers are fine. These help me tell quickly whether the project is a good fit, and give you a straight answer sooner.

Existing content, photography, deadlines, or anything you are unsure about.

I reply within two working days.