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lars assen
Website Launch Package

A professional website that makes your business easier to understand and contact.

I plan, design and build clear service-business websites without the drawn-out process, unnecessary complexity or confusing technical language.

What this solves

The problems that bring most people here.

You do not need every one of these to be true. One is usually enough to make a website worth replacing.

The website is out of date

It was built years ago, it no longer matches the work you do now, and you are quietly hoping people do not look at it too closely.

Nobody can tell what you offer

The services are there somewhere, but they are buried, worded inconsistently, or spread across pages in an order that made sense to whoever built it.

It falls apart on a phone

Most people will find you on a phone. If the text is small, the buttons are hard to hit and the menu does not work properly, they leave.

There is no obvious way to get in touch

An email address in the footer is not an enquiry path. People need to know what happens next and be able to start it in one click.

Everything lives on social media

Your profile does a job, but you do not control it, it is hard to search, and it cannot explain your services properly to someone deciding whether to call you.

Replacing it feels like a big job

You have put it off because you are not sure what you need, what it should cost, or how much of your time it will take.

Website Launch Package

One package, one price, a clear finish line.

Rather than an open-ended hourly arrangement, this is a defined piece of work with a written scope. You know what you are getting, what it costs and when it ends before anything starts.

Founding client pricing

From NZD $1,500

Fixed price agreed in writing before work begins. Third-party costs such as hosting and domain registration are separate.

Discuss your website
Detailed inclusions

Everything that is in the package.

Set out in full so there is nothing to discover later.

Planning and structure

  • A working session to understand your business, your customers and what the website needs to do
  • A page-by-page site structure agreed before any design work starts
  • Navigation and content order planned around the questions your customers actually ask
  • A clear enquiry path mapped from first visit through to getting in touch

Design and build

  • Approximately four to six core pages, designed and built
  • Responsive layouts checked on phones, tablets and desktop
  • Your content organised into a readable, logical order
  • Light copy editing for clarity, structure and consistency
  • Accessible colour contrast, heading structure and keyboard navigation

Getting found and getting in touch

  • A contact or enquiry form that sends straight to your inbox
  • Basic search-engine setup: page titles, descriptions and sitemap
  • Analytics installed so you can see what visitors do
  • Social sharing previews configured for links shared online

Launch and handover

  • Domain connected and the site taken live
  • Two rounds of revisions included
  • Launch checks across browsers and devices
  • A handover walkthrough so you understand what you have
  • Written notes covering how to make the everyday changes yourself

What I need from you

A website is a shared piece of work. This is the part that has to come from your side, and it is less than most people expect.

  • A rough idea of your services and who they are for — I can help shape the rest
  • Any existing text, photos or logo files you already have
  • One person as the main point of contact for decisions
  • Feedback within a reasonable window at each review stage
  • Access to your domain, or a willingness to set one up
Who this is for

Built for small service businesses, not for everyone.

A narrow focus means I have thought about your situation before you describe it.

Coaches and consultants

Independent practitioners who need to explain a service that is easy to describe in person and hard to describe on a page.

Health and wellness professionals

Therapists, practitioners and clinics who need a calm, credible presence and a straightforward way to be contacted.

Personal trainers and instructors

People whose enquiries currently come through social media and who want something they actually own.

Tradespeople and local services

Businesses judged on trust and proximity, where a clear service list and an obvious phone number do most of the work.

Creative professionals

Photographers, makers and studios who need their work presented properly rather than compressed into a feed.

Small professional-service firms

Small teams whose current site was built quickly years ago and no longer reflects the standard of their work.

This is a good fit when…

  • You run a service business and sell your time, expertise or craft rather than products
  • You need somewhere between four and six pages, not forty
  • You want one person handling the whole project rather than a team you never meet
  • You can spare a few hours across the project for decisions and feedback
  • You would rather have a clear, well-organised website than an elaborate one
  • You want to understand what you are getting before you commit to it

This is not the right service when…

  • You need an online store, product catalogue or payment processing
  • You need a large custom application or a complex back-end system
  • You are looking for ongoing marketing, advertising or social media management
  • You need someone on call for general IT and technical support
  • You want the cheapest possible website rather than a considered one
Scope

What sits outside the package.

Some things are available as additions, others I do not take on at all. Both lists are here so you can rule the project in or out without a phone call.

Optional additions

Quoted individually and agreed up front, so the project price stays fixed.

  • Additional pages beyond the core set
  • A simple blog or news section
  • A booking or scheduling integration
  • Multi-location or service-area pages
  • Basic logo and brand tidy-up for businesses without one
  • Photography direction and sourcing guidance
  • Content writing beyond light editing
  • A second round of post-launch improvements

Not included

Stated plainly rather than buried in a proposal footnote.

  • Hosting, domain registration and any premium software or plugin licences
  • Paid stock photography, fonts or third-party integrations
  • Ongoing content updates unless we agree a separate arrangement
  • Online stores, payment processing and product catalogues
  • Booking systems that need custom back-end development
  • Ongoing marketing, advertising or social media management
  • General IT support, email hosting and device troubleshooting
How it works

Five steps, and you always know which one you are on.

No long silences, no vague middle stage. Each step has a clear purpose and a clear end.

  1. Discuss

    You tell me about your business, your customers and what is not working now. I tell you honestly whether I am the right person for it. No pressure and no obligation either way.

  2. Plan

    We agree the pages, the structure and the order the information should appear in. This is the step most websites skip, and it is why so many of them end up confusing.

  3. Build

    I design and build the site, working on real pages rather than static mockups. You see progress as it happens instead of waiting weeks for a reveal.

  4. Review

    You go through it properly and send your notes. Two rounds of revisions are included, and I will tell you if a request will affect the scope before I act on it.

  5. Launch

    I connect your domain, run the final checks and take the site live. Then I walk you through what you have and how to keep it current.

Timeline

Most projects take three to five weeks

That assumes content and feedback arrive at a steady pace. Projects that need photography, new copy or several decision-makers take longer, and I will say so before we start rather than partway through.

  1. 01Discuss and planWeek 1
  2. 02Design and buildWeeks 2 to 3
  3. 03Review and revisionsWeek 4
  4. 04Launch and handoverWeek 4 to 5
Pricing

Founding client pricing, while the first projects are being built.

Founding client projects currently start from NZD $1,500. This rate is available for a limited number of early projects while I develop the portfolio and refine the delivery process.

What the price covers

The full package as listed above: planning, design, build, content organisation, launch and handover, with two rounds of revisions.

What moves the price

Mainly the number of pages, how much content already exists, and whether anything needs to connect to another system. Additions are quoted before they are started.

What is billed separately

Hosting, domain registration, premium software or plugin licences, paid stock photography and any paid integrations. These are paid by you directly to the provider, in your own name.

Discuss your website

A fixed price in writing before any work begins.

Questions

Everything people ask before starting.

Do I need all my content ready before we start?

No. Most people do not have it ready, and waiting until you do is the main reason website projects stall. We work out the structure first, which tells you exactly what to write and how much. I will edit what you send for clarity and consistency, and I can point out the gaps as we go.

How long does a website take?

Most projects take three to five weeks from the first conversation to launch. The build itself is rarely the slow part — waiting on content and feedback is. If your project looks likely to take longer, I will tell you before we start rather than partway through.

What is included in the package?

Planning and site structure, approximately four to six core pages, responsive design and build, your content organised and lightly edited, an enquiry form, basic search-engine setup, analytics, domain connection, two rounds of revisions, launch support and a handover walkthrough. The full breakdown is on the Website Builds page.

Can you improve an existing website instead of replacing it?

Sometimes. If the underlying site is sound and the problems are structural or visual, a focused set of improvements can be the better option. If it is old, slow or built on something awkward to work with, rebuilding is usually cheaper than repeatedly patching it. I will give you a straight answer after looking at what you have.

Can I update the website myself afterwards?

Yes, for the everyday things — text, images, prices, opening hours, adding a service. I set the site up so those changes are straightforward and I walk you through them at handover. Larger structural changes are worth a conversation first.

Are hosting and domain costs included?

No. Hosting, domain registration and any premium software or plugin licences are billed to you directly by those providers, so you own them outright and are never locked in through me. I will recommend options and set everything up, and the ongoing costs are usually modest.

Do you provide ongoing support after launch?

I include launch support and a handover walkthrough as standard, and I am happy to answer questions in the weeks after going live. I do not currently offer open-ended maintenance retainers or on-call support. If you want a periodic review or a batch of updates, we can agree that as a separate piece of work.

Do you build online stores?

No. Selling products online brings payments, inventory, shipping, tax and ongoing operational work, and that is a different service to the one I am building. If you need a store, I would rather point you elsewhere than take it on badly.

Can you guarantee Google rankings?

No, and anyone who does is guessing. What I can do is build the site so search engines can read it properly: sensible page structure, real headings, fast loading, clear titles and descriptions, a sitemap and mobile-friendly pages. That is the groundwork. Rankings then depend on your market, your competition and time.

What happens after launch?

You get the site live on your own domain and hosting, a walkthrough of how it works, and written notes covering the changes you are likely to want to make. Everything is in your name and your accounts. If you later want to work with someone else, nothing is tied to me.

Why is founding-client pricing lower?

I am building the first collection of work for this focused service. Early projects are priced lower in exchange for being able to show the finished website as an example and, if you are happy with it, to talk about how the project went. That is the whole arrangement — there is no catch and no obligation to provide either.

What determines the final price?

Mainly the number of pages, how much of the content already exists, and whether anything needs to connect to another system such as a booking tool. I give you a fixed price before we start, so the number you agree is the number you pay unless you ask for something outside the agreed scope.

How does payment work?

A deposit to book the project in, and the balance on completion before the site goes live. Details are set out in writing before anything starts. [Payment terms and invoicing details]

What if I need more than six pages?

That is fine — additional pages are quoted individually and added to the project price up front. Most small service businesses need fewer pages than they expect, and we will work that out during planning rather than guessing at the start.

Start a project

Tell me about your website project.

The more you can tell me here, the more useful my first reply will be. If you are not sure about something, leave it blank and say so.

I read every enquiry myself and reply within two working days, including when the answer is that I am not the right fit.

About you

A link to anything you have now, even if it is just a Facebook or Instagram page. Leave blank if you are starting from nothing.

About the project

A few sentences is plenty. Who you help and what you do for them.

For example: explain your services clearly, bring in more enquiries, replace a site that no longer fits, or look credible to people comparing options.

Practicalities

Rough answers are fine. These help me tell quickly whether the project is a good fit, and give you a straight answer sooner.

Existing content, photography, deadlines, or anything you are unsure about.

I reply within two working days.