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lars assen
For agencies, designers & small teams

Flexible website development support for agencies and small teams.

Available for selected project-based, subcontract and part-time website engagements.

Running a small business and looking for a website of your own? That is my main service and it lives on the website builds page.

Services

Clearly scoped website and front-end delivery.

Work that has a defined shape and a definite end. That is where I am useful to a team.

Landing-page development

Single-page campaign and product pages built from your designs, responsive and ready to hand over.

Marketing website implementation

Multi-page marketing sites built to spec, with consistent components and sensible structure.

Responsive front-end work

Turning fixed-width designs into layouts that hold up across real devices and content lengths.

Design-to-web implementation

Faithful builds from Figma or equivalent, with the small decisions the design file did not cover raised rather than guessed.

Defined existing-site improvements

A scoped list of fixes and changes to a live site, agreed up front and delivered against.

Website QA

Cross-browser, cross-device and accessibility checks with a written, prioritised list of what needs attention.

Launch support

Pre-launch checks, redirects, metadata, analytics verification and a hand on deck during go-live.

Rapid prototypes

Working prototypes for pitches, internal review or user testing, built quickly and labelled as such.

Short-term delivery capacity

Extra hands for a fixed period when your own team is at capacity or covering an absence.

Engagement models

Four ways to work together.

Whichever suits your process. The commercial arrangement matters less to me than the scope being clear.

01

Fixed-scope project

A defined deliverable with an agreed price and end date. Best when the requirements are already clear.

02

Hourly or day-rate block

A pre-agreed block of time drawn down as needed. Useful for improvement work and QA.

03

Part-time contract

A set number of days per week over a defined period, for teams with a steady stream of work.

04

Subcontract or white-label

Delivery under your agency name, working to your standards and communicating through your process.

What I do not take on

My best work comes from clearly scoped delivery.

I am not currently taking on e-commerce operations, general IT support or open-ended maintenance roles. Saying so up front saves us both a conversation.

  • Ongoing WooCommerce or e-commerce operations
  • Product catalogue administration
  • General IT support
  • On-call emergency maintenance
  • Open-ended WordPress support retainers
  • Undefined general digital assistance
  • Large custom back-end systems without an appropriate team around them
Questions

Practicalities.

How do you prefer to receive work?

A clear brief and a design file, or a written scope for improvement and QA work. I would rather spend the first hour asking questions than deliver something that misses the intent.

Do you work under our agency name?

Yes. White-label and subcontract arrangements are fine, including communicating through your project management tools and following your delivery process.

What is your availability?

It varies, because complete website builds are the main body of my work and take priority. Tell me your dates and required hours in your enquiry and I will give you a straight answer about whether I can commit to them.

What are your rates?

Rates depend on the engagement type, duration and notice period. Send through the scope and the working arrangement you have in mind and I will come back with a rate or a fixed price. [Standard hourly and day rates]

Freelance enquiry

Send through the brief.

Scope, dates and rate range are the four things that let me give you a straight yes or no quickly.

About you
About the work

What needs building, what state it is in now, and what a finished handover looks like.

A live URL, a Figma file, or a brief. Note if it needs access granted.

Timing and commercials

These four answers are what let me give you a yes or no quickly rather than after three emails.

A date or a rough window.

A fixed budget, an hourly range or a day rate.

I reply within two working days.